行业热点讨论

The Times They Are a-Changing!

Posted by Jo-Anne Kelleway
On November 27, 2017

Back in 1964, the great Bob Dylan proclaimed that “you better start swimmin’ or you’ll sink like a stone, cause the times they are a-changing”! Now over 50 years later, his lyrics never seemed to ring so true. Our digital world is changing so rapidly, predicting our future is pure speculation. We are still giddy […]

Data Ownership, Digital Identities & Blockchain

Posted by Jo-Anne Kelleway
On October 25, 2017

What has this got to do with the Exhibitions Industry? There’s been quite a lot of talk recently regarding the future of Data Ownership in the Exhibitions Industry. As Paul Woodward stated in his recent article, “A battle royal is brewing in the events industry…(and) it involves data”. As more 3rd party tech startups enter […]

How To Read The Digital Crystal Ball for the Events Industry

Posted by Jo-Anne Kelleway
On July 17, 2017

What will it take to wake the “sleeping beauty” asks Matthias Tesi Baur in his recent article decrying the problem of transforming the events industry. It surely won’t be a kiss…and it hasn’t been through want of trying. I think it’s because costs are prohibitive to explore all the possibilities of what could be the next big thing. According […]

EEAA’S New Board Combines a Core of Directors and Two New Appointments

Posted by Jo-Anne Kelleway
On June 15, 2017

The Exhibition and Event Association of Australasia’s (EEAA) new Board has been announced following the Annual General Meeting held in Sydney on 7 June to coincide with Global Exhibitions Day. A stable core of reappointed Directors and two new Directors representing Association Organisers and Suppliers have formed the new EEAA Board. The office bearers are […]

Info Salons Group mirrors MENA’s double-digit event industry growth

Posted by Jo-Anne Kelleway
On June 7, 2017

According to The Gulf Today, the Middle East events market has been estimated to grow at near double-digit levels till 2020. The 2016 annual performance of Dubai World Trade Centre had an impressive 11% year-on-year footfall increase attracting attendance from 185 countries with 51,711 exhibiting companies, of which nearly 70% were foreign exhibitors. H.H. Sheikh […]

Info Salons Group Expands South-East Asian footprint with Tarsus Group

Posted by Jo-Anne Kelleway
On June 2, 2017

Global trade show organiser Tarsus Group, has appointed Info Salons Group as their official registration provider for their Indonesian shows. The agreement sees the registration, technology & database marketing specialist for global exhibitions delivering their services to the Tarsus Group’s Indonesian portfolio, beginning with Indonesia International Pet Expo, GESS Indonesia, Indonesia Infrastructure Week, Konstruksi Indonesia, […]

How To Get 250,000 Attendees Through Your Doors!

Posted by Jo-Anne Kelleway
On May 29, 2017

Imagine one of the biggest trade shows in the world and you’re probably thinking of Reed Sinopharm Exhibitions’ China Medical Equipment Fair (CMEF) in Shanghai. With over 7,000 exhibiting companies using over 350,000 sq. meters (3,767,368 sq/ft) of space and more than 250,000 health care professionals flying in from 150 different countries, the fair is […]

Info Salons and Konduko nominated at Middle East Event Awards 2017

Posted by Jo-Anne Kelleway
On April 28, 2017

Info Salons Middle East – a global leader of event registration and database management solutions, and Konduko – Swiss-based pioneer of smart event technologies and visitor engagement insights, have been shortlisted for this year’s Middle East Event Award for Best Use of Technology. The smart event solution was used to great success during February’s […]

How to roll out event technology when attendees don’t use it

Posted by Jo-Anne Kelleway
On January 25, 2017

Remember event apps? I know there will be many nay-sayers out there who disagree with me. But I’m not talking about tech savvy or public show attendees, I’m talking about normal B2B trade events. Event tech’s biggest problem is that the regular trade show attendee is uninterested. And don’t bother sending them a survey. Over the […]

Do Social Media Posts Work? We take a deep dive.

Posted by Stephen O'Keefe
On October 14, 2016

We take a deep dive on posts and why they matter. By Steve O’Keefe, COO, InGo on September 29, 2016 In light of the Wall Street Journal lead article on 09/24/16, “Doubts Rise on Digital Ads”, I thought I would write about a fascinating conversation I’ve been having with some of InGo’s power users on […]

Don’t underestimate the Value of your Suppliers Network!

Posted by Jo-Anne Kelleway
On September 22, 2016

Are you aware that you don’t know as many organisers in the exhibition industry worldwide as your suppliers do? If you’re using a professional supplier that has an excellent worldwide reputation, chances are they will be working with many other global exhibition organisers and have a great working relationship with them. It often surprises me […]

Matchmaker, Matchmaker Make Me a Match

Posted by Jo-Anne Kelleway
On July 22, 2016

Getting the right buyers to meet the exhibitors at your show is tricky…but if you get it right, you’ve got an event that attendees & exhibitors cannot afford to miss. Fiddler on the Roof is a 1964 musical set in the Pale of Settlement of Imperial Russia in 1905, where the parents of three daughters approach a matchmaker to introduce their daughters to prospective husbands. […]

What does Global Exhibitions Day really mean?

Posted by Jo-Anne Kelleway
On April 28, 2016

On June 8 the exhibition industry will stop to recognize Global Exhibitions Day(#GED16) around the world. But it’s not just holding up a logo and declaring your support for our vibrant industry…it means much, much more. The exhibitions industry brings businesses together and according to AMR International is worth over US$30 billion annually. UFI reports our […]

Is it still called innovation if it’s an opportunity seized?

Posted by Jo-Anne Kelleway
On April 15, 2016

According to Webster’s dictionary, the definition of innovation is the act or process of introducing new ideas, devices, or methods. As an entrepreneur I’m always trying to conjure up new ideas or products that I believe our clients will want to use in the future. Second guessing the future and getting it right is pretty tricky. […]

Middle East Sets the Pace for Advocate Marketing Impact

Posted by Kristina Mirus
On March 22, 2016

Info Salons Group and InGo Partnership Produces Best Event Growth in the Middle East London, UK/ Dubai, UAE – (29 March 2016) – InGo, partnering with Info Salons Group, a leading event technology company for registration and attendee database management, announced today some of the results of their partnership in the Middle East. Combining Info […]

Boost ticket sales with social invites

Posted by Justin Liu
On March 1, 2016

For many event organizers, growing attendance and reducing attendee churn are two key metrics that are tracked for every event. As part of their marketing budget, organizers are looking at different ways to create incentives to help find new and interested potential attendees that are not already in their marketing database and to incentivize returning […]

When was the last time you stood in your exhibitors’ shoes?

Posted by Jo-Anne Kelleway
On February 12, 2016

I’m exhausted. We just finished exhibiting at AIME 2016 and I still can’t feel my feet. It’s really tiring being an exhibitor. Not only with all the planning you have to do before the event, but also talking & demonstrating to potential clients during the event, and now all the follow-up work after we get back to […]