Data Ownership, Digital Identities & Blockchain

Posted by Jo-Anne Kelleway
On October 25, 2017
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Big Data, Blockchain, Data, Info Salons

What has this got to do with the Exhibitions Industry? There’s been quite a lot of talk recently regarding the future of Data Ownership in the Exhibitions Industry. As Paul Woodward stated in his recent article, “A battle royal is brewing in the events industry…(and) it involves data”. As more 3rd party tech startups enter […]

How to roll out event technology when attendees don’t use it

Posted by Jo-Anne Kelleway
On January 25, 2017
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Event Technology, Info Salons

Remember event apps? I know there will be many nay-sayers out there who disagree with me. But I’m not talking about tech savvy or public show attendees, I’m talking about normal B2B trade events. Event tech’s biggest problem is that the regular trade show attendee is uninterested. And don’t bother sending them a survey. Over the […]

Do Social Media Posts Work? We take a deep dive.

Posted by Stephen O'Keefe
On October 14, 2016
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Advocate Marketing, Info Salons, InGo

We take a deep dive on posts and why they matter. By Steve O’Keefe, COO, InGo on September 29, 2016 In light of the Wall Street Journal lead article on 09/24/16, “Doubts Rise on Digital Ads”, I thought I would write about a fascinating conversation I’ve been having with some of InGo’s power users on […]

Matchmaker, Matchmaker Make Me a Match

Posted by Jo-Anne Kelleway
On July 22, 2016
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Info Salons, PresdoMatch

Getting the right buyers to meet the exhibitors at your show is tricky…but if you get it right, you’ve got an event that attendees & exhibitors cannot afford to miss. Fiddler on the Roof is a 1964 musical set in the Pale of Settlement of Imperial Russia in 1905, where the parents of three daughters approach a matchmaker to introduce their daughters to prospective husbands. […]

What does Global Exhibitions Day really mean?

Posted by Jo-Anne Kelleway
On April 28, 2016
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EventProfs, Exhibitions, Expo, Info Salons

On June 8 the exhibition industry will stop to recognize Global Exhibitions Day(#GED16) around the world. But it’s not just holding up a logo and declaring your support for our vibrant industry…it means much, much more. The exhibitions industry brings businesses together and according to AMR International is worth over US$30 billion annually. UFI reports our […]

Middle East Sets the Pace for Advocate Marketing Impact

Posted by Kristina Mirus
On March 22, 2016
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Advocate Marketing, Info Salons, InGo

Info Salons Group and InGo Partnership Produces Best Event Growth in the Middle East London, UK/ Dubai, UAE – (29 March 2016) – InGo, partnering with Info Salons Group, a leading event technology company for registration and attendee database management, announced today some of the results of their partnership in the Middle East. Combining Info […]

Boost ticket sales with social invites

Posted by Justin Liu
On March 1, 2016
0 Comments

For many event organizers, growing attendance and reducing attendee churn are two key metrics that are tracked for every event. As part of their marketing budget, organizers are looking at different ways to create incentives to help find new and interested potential attendees that are not already in their marketing database and to incentivize returning […]